Similar artists such 'The XX' and 'Crystal Castles' have an ambigous and very vague marketing campaigns that appeal to the alternative genre and fan base.
Using main block colours such as Black, White, Red and Blue similar marketing campaigns have been simplistic and minimal, reinforcing the ambigous image.
Rebranding our artist include a name and image change, brainstorming with my partner we produced some suggestions-
- The Heathers
- Storm
- The Barracks
- Alleyway
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